Entitled 'Voice', the seasonal campaign this time features legendary actor John Hurt, architect David Adjaye, Oscar-winning documentary maker James Marsh and cult artist, Gorillaz creator, and film maker Jamie Hewlett. All four men were chosen for their differing ages and backgrounds as well as their great achievements in each of their chosen fields.
READ: Trio of male Olympians star as the new faces of Dunhill
"Voice is not about celebrity or the world of fame. Voice is about real men of different ages and from different backgrounds, but each a man of distinction their chosen fields and continue to excel with humility and grace," explain Dunhill. "Men who have achieved great things in. Men who embody timeless values that are worth aspiring to - qualities like compassion, dedication and conviction. Brilliant, inspiring, driven, engaging men with opinions, flaws and stories to tell."
Accompanying Dunhill's traditional black and white campaign shots are four films showing interviews with each of the new spokesmodels. From John Hurt berating the age of email to what James March regards as success, each film aims to provide an intimate insight into each cast member's personality and what makes them who they are.
The previous 'Voice' campaign featured British Olympians Louis Smith, who won Team GB a bronze medal in the men's gymnastics earlier this week, Iain Percy and Matthew Pinsent.
Watch the rest of the 'Voice' interviews here .
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