0 Chanel Launches Third Coco Fragrance And This Time It's A Black Beauty

Think of iconic beauty products, think Chanel scents - and now the French fashion house is adding another fragrance to their repertoire. 

Ladies and gents, meet Coco Noir, a homage to the founder of Chanel. The bottle is gothic gorgeous - jet black with gold accents in the signature Coco shape - and with top notes of grapefruit and Calabrian bergamot and a heart of rose absolute as well as Brazilian tonka bean, Venezuelan tonka bean, and bourbon vanilla, the fragrance is a mix of freshness, brightness and 'animal sensuality.'

Chanel’s master perfumer, Jacques Polge, concocted the fragrance in what we can imagine is the chicest lab in the heart of Paris. It's the third addition to the Coco collection and follows the original scent which landed back in 1984 and, of course, the much-coveted Coco Mademoiselle. What a line-up, hey? But, Christopher Sheldrake, perfumer for Chanel, tells WWD, 'Noir sits in its ow n space. We are careful not to launch a lot of fragrances — we choose to create scents that represent an era, not a passing fancy.' We have every faith Noir will become a classic.

And it's certainly a dramatic contrast to Coco Mademoiselle with its pretty pink bottle and super-soft campaigns. In fact, the 'luminosity of black' rather reminds us of Lady Gaga's first fragrance, Fame, which is similarly dark, sensual and with a black and gold bottle. It's unlikely, however, that Chanel will cast hunky topless men for the ad campaign (boo) so who can we expect to be Lady Noir? In the past, Chanel have signed up Kate Moss, Keira Knightley, Nicole Kidman and most recently Brad Pitt (!) to represent their delightful range of fragrances, but we're expecting a mean-and-moody star with a seductive edge this tim e round. Who are you putting your bets on? We're, naturally, holding out hope for Choupette.

Check out some of the finest Chanel fragrance campaigns in the gallery above.