Lucky magazine's forthcoming shopping site, myLuckymag.com, allows customers to shop a selection of goods "curated" by editors from a variety of different retailers (Sephora, Macy's) all in one place. To tout the August 17 launch, the brand has rolled out an extensive ad campaign, its first in 12 years. Already popping up around New York City and soon to invade magazines, websites, and other mediums, the tongue-in-cheek ads all have a common theme: evade all the first-world problems in your life, like your juice-cleanse-induced starvation and lack of Twitter followers, by buying things! Here are some examples of the copy, which was ginned up by ad agency Partners & Spade.
My boyfriend dumped me via text. FILL THE VOID.
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