The south coast's White Cliffs of Dover were turned into even more of a beauty spot last night as images of David Beckham wearing only a pair of white briefs were emblazoned upon their surface.
The stunt was masterminded by Swedish high street giant H&M, who selected the campaign images from the footballer's underwear collaboration.
See the full David Beckham for H&M collection
"We are always looking for new ways to surprise our customers and saw this as a unique and fun opportunity" said an H&M spokesperson.
Beckham, 37, delighted fans last week after racing up the River Thames in a speedboat with the Olympic torch as part of the 2012 Games Opening Ceremony. Despite not being selected for the Team GB football squad, he has been pictured cheering the team on alongside Prince William.
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Beckham's 'bodywear' range for H&M went on sale in February and comprises loungewear essentials such as boxer shorts, vests and pyjama bottoms, priced from £9.99 to £19.99.
www.hm.com
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