Senin, 06 Agustus 2012

River Island rumoured to be planning U.S expansion


Following in the footsteps of Topshop, who made their Big Apple debut in 2009, River Island may be planning their own move stateside. Representatives are said to be scouting out possible sites in Manhattan for the new store, which could open as early as next year, according to The Independent . The retailer already has an international presence with locations in Singapore, Russia and the Middle East, but the American market is notoriously hard to crack.

READ: Topshop set to open in New York despite recession

River Island however, may have an ace up their sleeve. Whilst the reports of the U.S expansion are still unconfirmed, they come just weeks after the brand announced a high-profile collaboration with Rihanna. Set to launch in spring 2013, this could provide the perfect opportunity to introduce River Island to American shoppers.

READ: Rihanna to design a collection for River Island

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