Madonna's latest venture into the world of fashion has proved to be an unprecedented success. The pop-up shop which exclusively houses her new shoe range, Truth Or Dare, in Selfridges' Oxford Street store has reportedly become the most successful footwear space in the store.
The best-selling 'Cedia' brogue, £120
"It's been thrilling to see our customers' response to this project - the Truth Or Dare collection has proven to be our most commercially successful footwear pop-up this year so far," shoes buying manager Helen Attwood told vogue.co.uk.
READ: Georgia May Jagger turns Material Girl
"It's one of the most successful celebrity endorsements we've ever worked on. We have already had to re-order on almost half the styles we carry," added Attwood. "Bestselling styles have been the Panu studded court shoe and the Cedia brogue in black."
'Feline' courts. £120 and 'Twidwell' ankle boots, £140
The Truth Or Dare designs are created in collaboration with the singer's long-time stylist and costume designer Arianne Phillips. The range is stocked exclusively at Selfridges until September 1 and prices range from £80 for ballet pumps to £480 for over-the-knee boots.
Madonna also owns the Material Girl label, which she co-designs with her teenage daughter Lourdes.
0 komentar:
Posting Komentar