Pierre Denis' appointment follows a year of upheaval for the luxury footwear company. Denis' predecessor Simon Holloway and the former chief creative officer Tamara Mellon both left the brand shortly after it was bought by Swiss company Labelux for a reported £549 million in May last year. Mellon was replaced with design duo Sandra Choi and Simon Holloway.
Denis has quite the high-fashion pedigree - he most recently held the position of ceo at John Galliano SA, and was previously managing director for Christian Dior Couture in Asia, Europe, the Middle East and India, before which he worked for LVMH's perfume and cosmetics division.
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"We are delighted to welcome an executive of Pierre's caliber to the Labelux family," Reinhard Mieck, chief executive officer of Labelux, said in a statement. "With his unrivalled experience of the international luxury sector and keen understanding of our business, Pierre is without question the right person to drive forward the Jimmy Choo business and exploit the enormous growth potential of what is an exceptional brand," he added.
The company recently revealed pre-tax profits of £26.9 million for the year to December 31, a 19.2 per cent increase on the previous year, with turnover also jumping 34 per cent to £166.8 million.
Last week, rumours resurfaced once again that Tamara Mellon - who co-founded Jimmy Choo - is planning to launch her own lifestyle brand. She made a cameo appearance on US television show Jane by Design in which she asked one of the characters "to come work for my new company."
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