Today's Times reports on the burgeoning phenomenon of group cleanses in the workplace, which apparently accounts for a hefty percentage of many juice companies' business. Places like BluePrint Cleanse now offer options that cater specifically to corporate groups; Cooler Cleanse founder Eric Helms says office cleansers now make up 30 percent of his customers. What's the appeal of opening one's office fridge to find rows upon rows of liquefied spinach? Apparently co-workers help each other get through their cleanse regimens, and treat it like a group bonding exercise akin to name games or after-work cocktail hours. Some workplaces even have rituals to help colleagues make it through their 1,200-calorie-per-day diets, according to the Times:
At the Madison Avenue office of the fashion Web site Moda Operandi, every empty bottle was slammed triumphantly on the Ping-Pong table. At the Brooklyn outpost of a Big Four accounting firm, there was a first tentative sip in unison of that hour’s concoction, followed by tasting notes — while cleanse dropouts were referred to as “doing the walk of shame” to the refrigerator. Employees on the business side of Shape magazine devised a relay-style warning system when there was free food around.
0 komentar:
Posting Komentar